In 1997, Apple released a commercial that has since become iconic. The ad featured a voiceover by Steve Jobs that encouraged viewers to think differently and to embrace their inner "crazy ones" and "dreamers." The message was clear: in order to make progress and change the world, we must be willing to take risks and challenge the status quo.

Fast forward to 2023 and this message is more relevant than ever, especially when it comes to sustainability and the environment. The main elements of sustainable development are environmental protection, social inclusion, and economic growth. These three elements are often referred to as the 3-P's: People, Planet, and Profit. In order to ensure that development is sustainable, these three elements must be strong and well balanced, like the legs of a stool.

This is where Helio GreenTech, a Kansas City solar company, comes in. Helio GreenTech understands that sustainability isn't just about protecting the planet, it's also about creating economic growth and social inclusion. Solar power is one of the best ways to achieve these goals. Our first priority as a company is our employees, customers, and our local communities—in other words people. Second, we are working towards making the world a better place more globally and environmentally. Lastly, we are still a for profit company — but as we grow it will allow us to do more, be more, and make a bigger difference.

Many people think of solar power as a risky investment, but the truth is that solar power can save both an economic "green" and an environmental "green". In fact, solar power is a more cost-effective and sustainable energy source than traditional fossil fuels. It's a win-win situation.

But it's not just about the short-term benefits of solar power. Helio GreenTech encourages home and business owners in Missouri and Kansas (including Lees Summit, Saint Joseph, Johnson County, and Kansas City) to think about the long-term risks of not taking action towards a more sustainable future. The intergenerational risks of inaction are enormous, and it's up to us to act now.

Green Swans: The Coming Boom in Regenerative Capitalism and How Helio GreenTech is Leading the Way

This is where Green Swans: The Coming Boom in Regenerative Capitalism, a book by John Elkington and forward by Paul Polman, comes in. The book argues that a new form of capitalism is emerging, one that is focused on regenerative practices that promote sustainability and inclusivity. Helio GreenTech is a prime example of a company that is leading the way in this new form of capitalism.

By promoting solar power and other sustainable practices, Helio GreenTech is not only protecting the environment but also creating economic growth and social inclusion. This is the essence of regenerative capitalism. It's not about sacrificing profits for the sake of the planet, but rather about finding ways to balance all three elements of sustainable development.

Helio GreenTech's commitment to sustainability is more important now than ever. As climate change becomes an increasingly urgent issue, it's up to companies like Helio GreenTech to lead the way and show that sustainability and economic growth can go hand in hand. By embracing the principles of regenerative capitalism, we can create a better future for ourselves and for generations to come.

Helio GreenTech is a Kansas City solar company that understands the importance of sustainability and the principles of regenerative capitalism. By promoting solar power and other sustainable practices, Helio GreenTech is creating economic growth and social inclusion while also protecting the environment. The company's commitment to sustainability is an inspiration to us all and a reminder that we can all make a difference, no matter how small. As Steve Jobs said in that iconic 1997 commercial, "the people who are crazy enough to think they can change the world are the ones who do."